Measures to improve the results of digital marketing!

For digital marketing practice and theory, the last decade has brought two related surprises: the rise of social media and the rise of search media. Marketing has struggled to find its place on these new communication pathways. Old paradigms have been slow to die. According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities. This is a big trend that is expected to continue and increase in the next 2 years. 8 Steps to Improve Digital Marketing Service Results Review and revamp your digital marketing strategy. Form your digital marketing team. Go social, mobile and local on your digital marketing strategies. Implement a multi-channel digital marketing campaign. Diversify your digital marketing strategies. Develop an epic content creation strategy. Enhance your content with videos, images and links. Adopt a continuous improvement mindset. Consumers now have access to a plethora of trusted information everyday via the Internet, which can be accessed anywhere, anytime. No longer does one have to sit at their computer desk to access the web and this puts consumers at a much higher power when it comes to them evaluating brands and making their purchase decisions. With the onset of the Internet era, consumers are turning to the web for product and service information, reviews of like-minded people and user ratings before making a purchase decision. This not only empowers the, it also places them in a position to make or break a brand. With the extensive reach, speed of communication Continue reading Measures to improve the results of digital marketing!

Top Marketing Techniques for Business Endorsement and Growth

Are you dreaming of becoming an entrepreneur? If so, then before jumping into the market you must have prepared with certain business strategies like what you are going to sell, how you will sell it and to whom. Loads of avenues are there to help people make the business successful. Part of succeeding means you need to work on the areas where you lack and keep on employing new marketing solutions to make consumers aware of your services. At present, industry is chock-a-block with numerous organizations and to make your business stand out, you must follow effective advertisement methods. Online marketing is something that helps business owners and organizations to beat rivals and generate profits. If you are an experienced trader, then you probably aware of some strategies used to sell products and services. But if you are novice, then have a look on the following marketing strategies of last year that have given outstanding results-. Begin with a compelling web designing and advertising plan –Website designing is the primary step when you plan to go for online marketing. Your website design plays an important role regardless you succeed or not. Make sure that you clearly showcase the offerings to the targeted audience. Obtain good search engine rank – You should understand that to make the business popular, you have to be at the top in competition. You could have the best services but only a few people are aware of it – which is indeed not good for the Continue reading Top Marketing Techniques for Business Endorsement and Growth

B2B Marketing in Asia – Do’s and Dont’s

People are finally starting to take a seat up and understand the importance of marketing in business-to-business (B2B). More companies are embracing specialist B2B firms for tactical advice, marketing ideas and creative services to attain and woo C-suite clients. In Asia, the variation between consumer marketing and B2B marketing is less clear. Many marketing directors and corporate and business communications managers remain outsourcing various marketing support tasks over a piecemeal basis to advertising, event or public relation organizations for example, rather than seeking the services of dedicated full-service B2B organizations such as Gebiz. Could it be unexpected then these companies feel their marketing needs aren’t optimally achieved? Many traditional agencies have their roots in consumer marketing , nor have the knowledge had a need to develop comprehensive B2B marketing programmes. Some important characteristics distinguish B2B marketing from mass marketing, and can make all the difference to any B2B marketing work. 1. Decision Making Process is Often Complex In consumer marketing, your focus on is an person. In B2B marketing, you could be targeting any true number of men and women along the decision-making chain, some of whom may well not be found in the same country as you even. It will always be useful to determine who’s the ‘real’ decision maker. It might be the purchasing or sourcing director, who could be as important as the business-planning administrator. In some traditionally structured companies, the human resources manager usually commissions services as the de-facto decision maker of the company. Many B2B Continue reading B2B Marketing in Asia – Do’s and Dont’s

B2B Email Marketing: How to Tackle Negative Responses from customers?

B2B Email Marketing: How to Tackle Negative Responses from customers? No brand or a business wants to receive a negative response from their customers. As we are in the era where most of the consumers purchasing decisions based on what others say about product or business, a bad review could send your sales down. The real truth is, it doesn’t happen if you handle it carefully a negative review could actually lead to a positive result. Here are the few ways to tackle negative responses from the customers: Don’t React Immediately: When receiving any negative response from customers, it’s quite common to react immediately and your first instinct is to say: “No, this is not true” “you are wrong” or “it’s your fault“. However, no matter how negative the comment is, but try to solve it positively. Being calm and patience will help you to deal with the feedback better. If you feel riled up then take some time to calm down before going to the further steps. Understand From Customer Point of View: Whether it is a negative or positive feedback, but somewhere it happened from your side to react this way. You can easily choose to ignore the feedback, but you’ll never come to know about the reason that triggered the person. This means there is more possibility of this issue that may recur in the future. Try to answer some questions by yourself: What are the major key issues? Why the person is reacting in this way? Continue reading B2B Email Marketing: How to Tackle Negative Responses from customers?