For digital marketing practice and theory, the last decade has brought two related surprises: the rise of social media and the rise of search media. Marketing has struggled to find its place on these new communication pathways. Old paradigms have been slow to die. According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities. This is a big trend that is expected to continue and increase in the next 2 years. 8 Steps to Improve Digital Marketing Service Results Review and revamp your digital marketing strategy. Form your digital marketing team. Go social, mobile and local on your digital marketing strategies. Implement a multi-channel digital marketing campaign. Diversify your digital marketing strategies. Develop an epic content creation strategy. Enhance your content with videos, images and links. Adopt a continuous improvement mindset. Consumers now have access to a plethora of trusted information everyday via the Internet, which can be accessed anywhere, anytime. No longer does one have to sit at their computer desk to access the web and this puts consumers at a much higher power when it comes to them evaluating brands and making their purchase decisions. With the onset of the Internet era, consumers are turning to the web for product and service information, reviews of like-minded people and user ratings before making a purchase decision. This not only empowers the, it also places them in a position to make or break a brand. With the extensive reach, speed of communication Continue reading Measures to improve the results of digital marketing!
The rapid growth of information produced around the world has left everyone astonished. According to a report, data is expected to reach the 44 trillion GBs by 2020. The sudden increase in data, including the content, has led many organizations to find ways of managing it in an effective way. This is where an Enterprise Content Management System comes into play. Let’s take a quick look at its definition: “Enterprise content management (ECM) is used to create, store, distribute, discover, archive and manage unstructured content (such as scanned documents, email, reports, medical images and office documents), and ultimately analyze usage to enable organizations to deliver relevant content to users where and when they need it.” (Source: Gartner) An ECM system helps an organization in the effectively mitigating exposure to litigation and risk by providing policy management that would include the location of content, the persons who would be provided an access to it, and the term of its lifecycle. Along with that, it tends to enhance productivity by improving the way every user work around unstructured content. Come on let’s take a deeper look at all of its major advantages: Bring down cost of operations It has been easier to cut down the costs to print, store and transporting the paper with the coming of an ECMS. Now gain access to all your digitally stored content anytime, anywhere around the world. Yes, that too with any device. Moreover, with the increased automated predictability along with tools of management for all related Continue reading Why an ECM for Your Business?